Byala is a small town and seaside resort in Eastern Bulgaria, located on the Bulgarian Black Sea Coast in Varna Province. It is the administrative centre of the homonymous Byala Municipality and lies in a semi-mountainous region in the easternmost branches of Stara Planina about 50 km south of the city of Varna and 70 km north of Burgas.
Byala's economy is based mostly on tourism and agriculture, including viticulture. There are several hotels, camping areas and beaches. There are attempts to develop "village tourism", a new concept that is believed to be interesting to foreigners. Nature landmarks outside Byala inslude Karadere, one of Bulgaria's last remaining wild beaches with pristine dunes and freshwater wetlands, and the White Cliffs (Белите скали, Belite skali) displaying a classic Cretaceous–Paleogene boundary exposure; there is a demonstration centre.